5 lessons every entrepreneur should know before launching a startup

1. Finding support is not easy.

It doesn’t matter how many people think your idea is cool, finding early adopters will be hard. For this reason, the idea and the product must be equally as great, and both will fall short if the team isn’t synchronized. I would highly recommend a fluid channel of communication between your team members. As for your product, always remember that there will be haters – don’t let that stop you from moving forward but keep their criticism in the back of your mind. Haters are good; their feedback can help founders make great products. Learn from it.

BeConnections Co-founders

BeConnections Co-founders

2. Join an accelerator.

Accelerators are a founder’s best friend, but it’s important to find one that’s a good match for the team. In the case of BeConnections, we wanted to work alongside an accelerator that could help us carry out our mission to connect companies to each other via an online matchmaking platform for businesses. Our goal was to attract more American companies to BeConnections and therefore, it was important that our accelerator had a strong presence in the United States. As an international startup, we knew that a solid set of mentors in the States would be key and that we needed an accelerator that was involved in our daily activities. Finally, I didn’t like the idea of giving up equity unless that equity had a monetary compensation attached to it from a leading accelerator like Techstars, 500 Startups or Y Combinator. As such, we did our research and found an accelerator called Dat Venture that matched our criteria. Since then, I’ve temporarily relocated to Boston to participate in its program and have not regretted my decision to this day. As one of Dat Venture’s startups, I can vouch for its excellent team and high quality mentorship.

Top 15 startup accelerators in the United States (2012)

Top 15 startup accelerators in the United States (2012)

3. Commitment is key.

Mark Zuckerberg makes entrepreneurship look easy and it’s not. Forget about all those stories from Silicon Valley, and concentrate on developing your own reality. Being a founder takes a lot of commitment and passion. Many of us live off of eggs, roman noodles and Redbulls. Even more of us have not seen a paycheck in months, and yes, we still have bills to pay every single day. Therefore, the entrepreneur who is chasing the money as opposed to providing a solution to a problem in the world will likely fail every time. Money does not grow on trees and successful entrepreneurs aren’t magically born from night to day, it takes a lot of work and even more commitment to develop your idea into a revenue producing small business. If you can’t commit, find a 9am to 5pm job.

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4. Your life will change drastically.

Think of a startup as a child. Why have one if you’re not ready to make any “sacrifices”? I’ve put the word sacrifice in quotation marks because is it really a sacrifice when there’s love involved? Fine, I can’t remember the last time I got 8 hours of sleep, as I’m sure any newbie mom can’t either… I don’t splurge on myself because I have to invest that money in my product, as a parent does with their child. And weekends, what’s that? I have one day a week for me. My personal life is on hold until my product is mature enough to stand on its own and right now BeConnections is not… hence the term startup.

BeConnections is my infant and I nurture it as one. For that reason, I’d recommend any founder to think about how a newborn would affect their life before jumping heads into a startup. Summary: be rational and accept the consequences of your choices.

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5. Bootstrapping is not cool.

Before BeConnections, I didn’t realize the consequences of bootstrapping a startup. I had read about entrepreneurs who had quit their jobs and just went for it. These people chased their dreams. They were bootstrappers and I thought I could be one of them too. Carpe diem, right?.

Wrong. In my case, I launched BeConnections from my living room. It’s been a painful and amazing journey since then. I am definitely not any wealthier, but I do consider myself to be generally happier. I’ve had to rent my apartment and change my lifestyle to pursue this dream but I hope that one day I can be one of those successful entrepreneurs who can proudly look back and say I did it. In the meantime, my suggestion to any fellow entrepreneurs would be to not quit their day jobs. Forget about what accelerators want you to do and live a life within your means. It’s extremely difficult to support anyone or anything else before being able to financially support yourself.

I-am-an-Entrepreneur

Three letters that changed my life: yes

If you want to go fast, go alone.

If you want to go far, go together.

African Proverb.


Week 1: On route from Madrid to Boston

Five days ago, I was saying good-bye to everything that I knew and I loved. I had spent the whole day packing my life into medium size boxes and enormous suitcases. My cat Mandela along with everything else was being temporarily moved to my aunt’s house until… when? I don’t exactly know.

That’s the problem with good-byes; the scary part about going abroad isn’t leaving but rather not knowing when and if one will come back.

Every step that you take could be your biggest mistake. It could bend or it could break but that’s the risk that you take. ~ Cold Play

Traveling is exhilarating and exhausting

How can you know it when you don’t even try.

Traveling steals my heart and holds my tongue.

It reminds me of an article that I read recently about 40 amazing things that one never forgets. In my case, I never know which way I’m going, but I always remember which way I came and I never forget the people that momentarily become my family. And hence the ecstasy and heartbreak of a nomad.

 Say you’ll wait for me.

Traveling is bottom line, heartbreaking.

Each time I leave, a piece of me remains where I was and another part where ever I’m going. With every good-bye, I’m detaching myself from a part of life that I’ve come to label as normal.

But then again, what is normality? We all have choices in life, and it’s these choices that make us normal. Some people never leave their homes, but every single person makes a choice at some point throughout their journey. The choice could be an I do at the steps of an alter or a rejection letter to a job. What’s important about this choice is the bounding commitment that we should all feel every time we use these two words. Yes and no.

Both words can change one’s life forever. I’d rather focus on the yes.

It’s so easy to say and so hard to live up to.

So this is my declaration to Boston:

  • Yes, I will embrace this new city as home
  • Yes, I will make enduring friends
  • Yes, I will actively participate in your culture and celebrate your victories – even the most recent Patriots win
  • Yes, I will forever hold you in my heart as a city that introduced BeConnections to the US market

What do I ask in return? Please stop snowing.

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Jokes aside, while I was on the plane I was watching the movie, The Good Lie, which is about South Sudanese refugees who relocate to the US. Although I can’t compare myself to its protagonists, their sense of uncertainty upon arriving to the US is a feeling that I’ve shared many times upon all my travels.

The best remedy against it is to revolve oneself around great people. I’m lucky enough to be part of Dat Venture, an accelerator that does so much more than accelerate Spanish startups – it builds friendships.

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So although many of my colleagues don’t speak English fluently and many times, their lack of proficiency may be a barrier, I’d rather go slow but yet farther together.

To my new friends: thank you

To Boston: you’re amazing

To Spain: I miss you everyday

My pledge to you

Raise your hand if you have ever wondered what it would be like to be part of an accelerator? Keep your hand in the air if you have applied to an accelerator in the past, only to find the rejection notification in your inbox a few weeks later.

Hands down. Breath. It’s happened to the best of startups.

I’m assuming you’re an early-stage startup with a developed business idea, MVP and maybe some early customers.

So was Buffer when it applied to Y Combinator and was at the time, rejected (read their CEO’s rejected application here).

According to a report published by TechCrunch in 2014, only 4% of applicants ever make it into an accelerator.

“F6S found that, on average, 3.98% of applicants to the 1,564 Accelerator programs that ran their application process through F6S between February 2013 to February 2014, were accepted into Accelerator programs. The results are based on 62,262 applications from over 150,000 founders in 95 countries.”

Whoa. That’s a lot of rejection.

So how does an entrepreneur fight this battle? It’s called determination, which is composed of two primary ingredients: resilience and drive. As the author of the book Founder at Work, puts it:

“Resilience keeps you from being pushed backwards. Drive moves you forwards … [] Even if you are Airbnb, you are going to start out looking like an ugly duckling to most people.”

Our team at BeConnections knows what this feels like. Both myself and my colleagues have spent long nights filling out application forms to accelerators in the UK, US and Spain, a few of which have kindly been returned to us with a big fat no.

Luckily we’re passionate about our network and determined to make it work. Go hard or go home, right?

The good news is that our hard work has paid off. BeConnections was recently selected to participate in Dat Venture, an accelerator based in Boston that helps Spanish founders break into the US market. The 3 month long program can basically be summed up into 3 parts.

  1. Entrepreneurs take business courses once a week at Harvard University
  2. The rest of the week is spent at WeWork, a communal and collaborative office-space operator for startups and other small businesses in downtown Boston. Weeks alternate between personalized coaching received from former Techstar Mentors and other seasoned entrepreneurs/experts and practical coursework about different topics that affect the lifecycle of a Startup, such as product valuation, customer acquisition strategy, etc.
  3. Founders sleep at Krash, a network of shared living spaces where residents immerse themselves in the culture of innovation.

The acceleration process starts February 1st, which means that I’m moving to Boston in two weeks! I have loads of emotions that are clouding my thoughts, lately, many of which I will discuss in the upcoming days.

However, before moving across an ocean for my startup I would like to make a pledge to you.

  • I pledge to write in my diary every week during our acceleration process.
  • I pledge to tell you both the good and the bad about our experience in Boston
  • I pledge to share honest and relevant information to help your startup grow
  • I pledge to be your friend, to be reliable and to always get back to your comments

Never forget that incubators are shortcuts. They can help you improve your chances of success, but they don’t determine it.

Moral of the story? Don’t give up.

Clinton Global Initiative Annual Meeting In New York

There’s no free lunch

I would like to dedicate this post to early stage startups. Those entrepreneurs who battle everyday as if it were their last and get up in the morning and do it all over again. As an early stage startup, I can’t stop thinking about what my father has said to me my whole life:

“Carly, there’s no free lunch.”

This simple one liner is the bread and butter of my everyday at the moment.

At BeConnections we’re celebrating a bittersweet victory. Our team just got accepted to DAT Venture’s accelerator, a Boston run program intended to introduce Spanish startups into the US ecosystem. Selected entrepreneurs are offered specialized courses at Harvard University and are trained by former Techstars mentors to help each team take their project to the next level.

Sounds great, right? Well, there’s a catch. The program costs US$ 10,000. The organizers of Dat Venture have very kindly offered to sponsor 40% of the program and now I have to find USD 6K more. Hence, the bittersweet success.

Do I find this strange? My innocent childlike self still believes that she lives in a land of flowers and rainbows, but the women inside me knows that, at the end of the day, we are all fighting for a common goal: business. So unless I want go into the non-profit sector, it’s probably better that I realize and assume that:

  1. Every business is a money making machine
  2. Yes, dad, there’s no such thing as a free lunch

Let’s look at accelerators, many of which give startups “free” money, right? Wrong. Mainstream accelerators have become smaller and more hands-on versions of venture capital firms. Why? Although the large majority of them offer thousands of euros worth of acceleration and cash, most come with a catch: it’s subject to equity.

Therefore, many startups heavily compete to be recognized by leading accelerator programs that only inject EUR 20K into a startup and ask for between 7 – 10% of equity in return. Of course, the credibility and mentorship are great, but it’s a fair amount of equity, which means that the business is left with less room to grow later on.

All of this would make sense if highly reputable accelerators focused on very early stage startups, but fact is that most of them don’t. Techstars, Seedcamp and Wayra claim to accept startups at any phase, but the truth is that most teams being accepted are revenue producing… and we’re not talking about a few hundred euros, but more so in the tens of thousands category.

With this said, if I am going to invest my money and time into a project and I could pick from two applicants–one that had thousands of euros of revenue, a solid product and enough money to motivate a team, and one that had none of the above except for a very minimal viable product (MVP)–the choice is easy, right? Most people would choose team one because there’s less risk, and startups tend to be ticking time bombs.

But then again, should that be the attitude of an accelerator? Opinions are welcomed.

I just went online and did some research on the qualification that startups must meet in order to be selected to a program. Many indicate that the team must have a product ready to launch in a 13 week program, which I interpret as it’s not necessary to even have a MVP to apply.

However, after my colleague spoke to a highly reputable UK mentor and investor, he disclosed that the reality is very different from what accelerators “About Us” section says. According to this serial entrepreneur, whose name will not be disclosed for confidentiality purposes, the accelerators that he is familiar with in the bustling London tech scene tend to take very advanced startups. He explained that it’s a result of competition. Leading programs get hundreds of applications and therefore, they can give themselves the luxury of choosing startups that have already proven themselves on the market.

Seem unfair? Maybe, it depends on what side of the spectrum you’re on.

Is paying to be part of a program any better? Perhaps, it depends on the price and I’m not only talking about money. In fact, that’s the route we’ve chosen, thus far.

Along with Dat Venture, we were recently selected by StartUp Next powered by Google Entrepreneurs and had to pay EUR 200 to be part of their 5 week program. We’re on our fifth week now and I’ve received personal attention nearly on a daily basis from the director of the program and from another mentor, who have combined their efforts to help us find leads in the European Commission and European Chambers of Commerce. Was the money worth it? Yes. Would I have rather given equity instead of money, no. So far, money has been a far better choice for us.

Nonetheless, there’s always a catch, and hence, my bread and butter of everyday and the voice of my father ringing in my ears…. There’s no free lunch, Carly.

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Expectations

As entrepreneurs, we are dreamers. We dream everyday and all day about our projects. We spend endless nights worrying, thinking (sometimes overthinking), and planning.

In most cases, our expectations are high, which means a mixed of emotions that affect us personally and professionally. Because if we didn’t expect anything, then we wouldn’t defend our projects time after time, against our family, our friends, a long line of investors, and the occasional hater.

But what happens when our expectations get washed onshore like rubbish on a beach?

That is exactly how we felt on Wednesday,  like empty coke bottles and ripped plastic bags on an impeccable kilometer long white sand beach. Gross, right?

Let me explain. Hailey and I had been floating on cloud nine the past months thinking that our chances to get into The Next Step Challenge were high. I imagined myself living in a bubble in Denmark and soaking in the advice from the most talented entrepreneurs and investors in Europe, and Hailey had already discussed with her boyfriend that she could be away for a few months.

Dreams. Expectations.

After all we had past all the rounds, and when interviewed over the phone had been told that BeConnections was amazing, which we agree, we are amazing.

So what happened? Please feel free to ask the program because we have no idea. I received the typical rejection letter from their manager regretting to inform us that we had not been selected, but that they wanted to keep an eye on us the next 10 months in case we go viral. Upset? No I was beyond that stage. What a weak deal. Rejection is part of life, but we would have appreciated a tailored response.

Of course, I emailed the organizers back, and asked why. Fellow entrepreneurs, that three letter question is so powerful and barely used in our industry. Don’t be afraid to use it, entrepreneurship is a constant learning curve.

To our dismay, we haven’t received a response yet from the program, except for the typical excuse in the letter that BeConnections wasn’t big enough yet. Thanks for that obvious point, we’re a startup and that’s why we wanted to be part of your program. I thought that was the point of an accelerator… “To accelerate.”

Regardless, not to worry fellow readers, it’s not over until the fat lady sings and Hailey and I aren’t even close.